With TDFR (top deck front row), we add a little fun to the cities public transport users. NX West Mids boast over 1m users every day.
The plan with the ongoing work with #TDFR is to improve perception of travelling by bus, to add a little fun to existing users, and to give some awesome and unique content to NX West Midlands social, that people want to engage with.
As it stands, main part of the campaign is an interview series that takes place in these seats. It’s going to be a mix of local celebs and also local people with something interesting about them.
This was planned content for 2020, but we are waiting for a while for obvious reasons…